YouTube SEO Tips

  • Video Keyword Research. Use YouTube’s search suggest feature to generate list of keywords ideas. YouTube’s search suggest shows terms people actually type into YouTube
  • Use Paid YouTube SEO tools such as VidiQ or Tubebuddy to copy a competitors keywords, tags, description.
  • Create video content around How-to, Reviews, Tutorials, sports related and funny videos to gain more organic traffic. By optimizing for a video keyword, you gain traffic to your video from Google’s first page.
  • Publish a video that keeps people watching for longer. YouTube officially said that: “Audience Retention” i.e. the amount of your video that people watch, is a YouTube search ranking factor
  • Create Long-form Video Content. A study by Backlinko found that longer videos came up on top search results compared to short videos.
  • Create interesting and helpful thumbnail images. This helps with getting more clicks to your videos (CTR)
    • Use brand colors.
    • Write a catchy phrase
    • Use close-ups of people and characters
  • Create High Quality (Hd) Videos
  • Mention Keywords In Your Video
    • By saying your keywords in the video (YouTube automatically transcribes your videos and has a better understanding of the content in your videos)
  • Optimize Video Title With Your Keywords.
    • Put the keyword at the beginning of the video title.
  • Write Keyword Optimized And Helpful Video Descriptions. Your video description helps YouTube and Google understand the context of your video. And the better they understand your video, the higher you’ll rank (and the more often you’ll show up in the Suggested Video sidebar). Avoid too many keywords in the description as this SEO-optimized description helps tell Google and YouTube what your video is about without being spammy.
  • Craft A Long Form Blog Post In The Description. Google will crawl the description and it helps you rank your video for many relevant search queries which will drive your views.
  • Use Keywords For Your Tags. Make your target keywords as video tags to help YouTube and Google learn what your video is about. Targeted tags not only help you rank your target keyword but also help your video shows up as a “related video” on YouTube.
  • Generate Comments. Comments are a signal to YouTube about engagement of your video. Encourage your viewers to comment on your video and also reply to comments to generate more comments.
  • Get More Likes . Encourage viewers to like your videos as this sends a positive signal to YouTube about positive engagement you are receiving from viewers.
  • Get more subscribers.
    • If a person subscribed to your YouTube channel after watching your video that sends a signal to YouTube about the usefulness of your video and will help with rankings.
    • Ask people to subscribe.
  • Get more video shares
    • Encourage people to share your videos on social media.
  • Increase your Click-through rate (CTR)
    • Use helpful and engaging Thumbnails and Headlines to increase people clicking to watch your videos from YouTube search results page.
  • Promote your video (Off-Youtube SEO)
    • Mention and share your videos on relevant sites e.g. relevant communities on Reddit, Facebook, Quora etc. to get views which help with rankings.
    • Link to your video channel or specific video in your email signature.
    • Embed your YouTube videos in your blog posts.
  • Add Your Videos To Playlist
    • Share other relevant videos
    • Have a helpful playlist title and keywords optimized playlist description
    • Add playlist to the end of your videos.
  • Optimize Your Youtube Channel Page
    • Have an easy, momerable (brandable) channel name
    • Use a helpful and memorable channel icon and header.
    • Have a channel trailer video
    • You should add your primary keywords to your channel description so that it remains readable and attractive to your subscribers
    • Link to your website.
    • Subscribe to other relevant channels.
    •  Create a tag for every topic you mentioned in your videos, in all variations.
    • In YouTube’s Advanced settings, put a checkmark to allow your channel to appear in other channels recommendations.
  • Add closed captions. Closed captions are useful for people who are blind or hard of hearing. Closed captions are crawlable  by search engines.
  • Edit your video file name. Rename your video file to reflect your target keyword and content of video.
  • Get backlinks to your YouTube channel. Contact YouTube channels roundups and ask to get your channel included if relevant.

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