Why is SEO important?

  1. SEO is the foundation of a successful digital marketing campaign.
  2. SEO is holistic. It supports and works well with other digital marketing disciplines such as content marketing, email marketing, social media marketing, public relations and more.
  3. SEO delivers free traffic – the lifeblood of any online business.
  4. SEO delivers qualified leads, more customers, new subscribers from search engines
  5. SEO saves you money versus paid advertising
  6. SEO is a high barrier of entry for websites that offer no value to customers
  7. SEO is a form of inbound marketing i.e. it does not interrupt people with ads. Rather, it attracts people to its website via useful and relevant content.
  8. SEO delivers targeted traffic i.e. people that are searching for the products/services you offer.
  9. SEO is a “Blue Ocean” digital marketing strategy. Instead of competing in saturated and competitive PPC auctions, SEO attracts free traffic.
  10. SEO lowers your new customer acquisition costs (CAC).
  11. SEO lowers your customer retention costs (CRC)
  12. SEO is a cost-effective way of marketing on a small marketing budget.
  13. SEO is the only effective marketing channel for businesses that sell often blacklisted products e.g. adult, gambling, alcohol  
  14. Visibility in search engines creates an implied endorsement effect, whereby searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Consumers are increasingly turning to the internet before making purchases in verticals ranging from real estate, autos, and technology to finding local resources for health and wellness services.
  15. Prospective customers are often skeptical of businesses with little or no online presence especially if the business has no presence in the Google search results

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