You have probably heard it all before. Everyone is talking about digital marketing and how it can help your business grow.
You decided to give it a try, but you’re not seeing the results you were expecting.
What’s going on?
Well, there are a few things you should know about digital marketing before you can start seeing success.
We will discuss the three main reasons why digital marketing might not be working for you and some tips to help fix the issue!
Reason #1 Digital Marketing Gurus
I believe the digital marketing industry is partially to blame for this.
There is a saying, “the greatest consumers are educated customers.”
This is a double-edged sword.
The more you know about the product you’re purchasing, the better off you are.
People are either convinced they need to be SEO or Google Ads experts in order to see results from their campaigns, or, on the other extreme side of the scale, they believe digital marketing is simple as 1-2-3.
It’s virtually impossible for anybody, even seasoned and experienced marketers, to understand Digital Marketing completely. Therefore there is no need to be an expert at Digital Marketing to see results.
For example, many individuals perceive SEO to be either difficult or simple.
There is no middle ground.
This discourages a lot to even try to learn SEO, and therefore SEO is seen as a necessary evil.
On the other hand, those that learn SEO, quickly anoint themselves as SEO gurus.
Digital cowboys abound in the digital marketing world, which is made up of individuals who claim to be digital marketing experts but are actually hawking fantasies to people bored on YouTube looking for a way to get rich quick.
These gurus give digital marketing a bad name and make it harder for businesses to trust digital marketers.
Just do a cursory search on YouTube and see for yourself.
In fact, you’ve most likely already witnessed it for yourself or have seen those YouTube commercials that claim to reveal the “exact approach” they used SEO to get free traffic and now they can show you;
“How To Make $100,000 A Year With Free SEO Traffic”
“How to Earn $3000/week passive income with Free Traffic & Affiliate Marketing”
If you want to be a digital marketer, you’ll inevitably get sucked into the YouTube rabbit hole, in which case you’ll lose money and have no skills or certifications to show for it.
Business executives frequently disregard these sorts of digital marketing videos, however they do harm the overall reputation and perception of digital marketing. They end up viewing digital marketing as a fad and something less essential than other elements of their business that will not have an immediate or long term impact on profits.
Only because their rivals are doing it, and they have a serious case of FOMO (Fear of Missing Out), do corporations engage in digital marketing.
This is why so many people struggle to succeed in the digital world. All of this, and the fact that there aren’t enough serious and devoted digital marketing professionals, means that most entrepreneurs and companies are unprepared with regard to Digital Marketing – which has significant implications for their digital marketing efforts.
The digital marketing industry looks on in envy at the business and management world that has been blessed with several brilliant thinkers such as Michael Porter, Peter Drucker, Vijay Govindarajan, Herminia Ibarra, Chan Kim, Renée Mauborgne, and so many others.
And who and what do we have in the Digital marketing world?
Self-anointed Digital Marketing Gurus and Teenage YouTubers!
Most of the digital marketing experts sell products/services on the back of their ‘free’ digital marketing knowledge (Or as Tai Lopez would say, “Knawledge”).
Their free knowledge is helpful, but not helpful. It is helpful in one sense because you get a glimpse of what digital marketing can do for your business but it is also not helpful because it’s carefully crafted to lead you to buying their products/services.
It’s a good ol’ case of making Content that creates a problem and then your course/affiliate product becomes the solution.
The ‘free’ information is, in reality, their lead magnet — your one-way ticket into their sales funnel!
The digital marketing field is also plagued by marketerspeak, which refers to ‘over-promising’ and ‘under-delivering.’
For example, you’ll hear digital marketing experts claim, “advertise on Facebook since for $5 you can reach 1 billion people!” – whereas in reality, if you haven’t conducted your homework, you will annoy a large number of individuals with irrelevant advertising that only gets seen by 100 people!
Then there’s the matter of choosing one lucky company who has had some success with digital marketing, at which point we get a flood of case studies and videos urging us to do what Company ABC did.
Then the mother of them all – digital marketing statistics and trends!
You do wonder where they get them from.
There was a time when every digital marketing statistic pointed to ‘Content is King.’ Every blog article, video, digital marketing expert (and their grandmother) all sang from the same hymn sheet about content is king. How is that working out for your business?
Digital marketing works when you have a deep understanding of how and why it works.
Simba Academy’s mission is to educate people about digital marketing, no matter where they are in the world or what level of knowledge they have.
Reason #2 Don’t Forget Your Marketing Traditions!
The second reason why Digital Marketing might not be working for you is:
You’re Not Incorporating Traditional Marketing Tactics
Just because the world is going digital, doesn’t mean traditional marketing tactics are no longer effective.
In fact, they are more important than ever.
For example, to be successful with Google search advertising, you must be a wordsmith and a competent copywriter.
Traditional marketing skills such as copywriting, which sold over $2 billion of Wall Street Journal subscriptions from 1975 to 2003 in the analog age, are more important in today’s digital world..
It’s also crucial to grasp human psychology, which was previously critical in traditional marketing. It translates to attempting to figure out what people are looking for on the internet and why.
Both traditional and digital marketing tactics are essential for a comprehensive marketing strategy.
Digital marketing can be extremely effective, but if you don’t combine it with good old-fashioned marketing techniques, you’re not going to get the results you want.
Another example, if you’re a local business and you rely solely on digital marketing, you might be missing out on a huge opportunity.
You could be alienating potential customers by not being visible in your community.
People like to do business with people they know, like, and trust – and if they don’t see you around, they’re not going to think of you when they need your product or service.
Make sure you’re not neglecting tried-and-true marketing tactics like print advertising, public speaking, and networking too.
By combining digital and traditional marketing methods, you’ll reach a wider audience and ultimately achieve better results.
If you want to be successful in the digital marketing world, you need to have a mix of both traditional and digital marketing techniques. You can’t rely on one or the other if you want to be successful. A comprehensive marketing strategy is essential for any business that wants to succeed in the digital age.
Digital marketing is not a fad, and it’s not going anywhere. It’s an essential part of any comprehensive marketing strategy, and it should be taken seriously. If you’re not incorporating digital marketing into your overall marketing strategy, you’re missing out on a huge opportunity to reach a wider audience and achieve better results.
Don’t forget your traditional marketing tactics when you’re creating your digital marketing strategy. A mix of both is essential for any business that wants to succeed in the digital age.
Reason #3 “You Can’t Improve What You Cannot Measure”
Famous management thinker Peter Drucker is often quoted as saying that “you can’t manage what you can’t measure.”
To understand whether or not you’re successful, you must first establish and monitor what constitutes success. According to Peter Drucker, you can’t know if you’re successful until you define and track it. With a clearly defined measure of success, you can quantify progress and modify your procedure to get the result you desire. You’re stuck in a never-ending cycle of guessing if you don’t have clear objectives.
If you can’t measure it, you can’t improve it. – Peter Drucker
It’s due to a lack of digital marketing knowledge that you can’t measure the success of your digital marketing efforts. The majority of digital marketing education focuses on achieving quick ‘wins’ and ‘results,’ which frequently don’t include an element of critical thinking about a digital marketing strategy or how to make sure it is in line with the company’s overall business strategy.
The importance of KPIs
Key Performance Indicators (KPIs) are metrics used to measure the success of your digital marketing campaigns.
However, many businesses make the mistake of measuring the wrong KPIs.
For example, a common KPI for SEO is organic traffic.
While organic traffic is important, it’s not the only metric you should be looking at.
Some other important metrics to measure for SEO include:
– Click-through rate (CTR)
– Dwell time
– Pages per session
– Conversion rate
By measuring the right KPIs, you will be able to get a better understanding of what’s working and what’s not.
This will allow you to make the necessary adjustments to improve your results.
If you’re not seeing the results you want from your digital marketing campaigns, don’t give up just yet.
There could be a number of reasons why it’s not working.
By taking the time to troubleshoot and identify the problem, you can make the necessary changes to see the success you deserve!