YouTube SEO involves optimizing your YouTube channel, playlists, meta data, description, and the videos themselves to get more views and subscribers.
Unlike on social media, on YouTube, users come to the website with the intent of watching videos. YouTube attracts shoppers In the early stages of the buyer’s journey. These shoppers want to find out as much about their problems and potential solutions as possible from YouTube videos.
This explains why product review videos (aka unboxing) are popular.
On Facebook, users discover popular videos while socializing.
There is no intent to shop but rather to connect and be entertained.
Use YouTube to get to long-term video engagement.