Ymyl (Your Money Or Your Life) is Part of Google’s Search Quality Evaluator Guidelines. YMYL refers to sites that create pages with content which contains tips on, for example, finance, happiness, health, parenting or nutrition. Advice like this can have a very big impact on the life of an individual and bad information can have irreparable consequences. This is the reason why Google is very hard on YMYL pages and judges them harshly, insisting on high quality, reliable information to protect the user. Google prefers that YMYL content is written by authors with Expertise, Authority and are Trustworthy (E.A.T)
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