What is User Intent?

User Intent is aka Searchers Intent, In the context of SEO, intent refers to what users really want from the words they typed into the search bar “User intent” refers to the driving reason behind a searcher’s query. Searcher intent refers to the “why” behind a given search query — what is the searcher hoping to achieve? Searcher intent can be categorized in four ways: Informational, Navigational, Commercial and Transactional.

From Simba’s SEO Dictionary

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