Hawk Update is Google has long had proximity filters in place that prevent multiple listings from the same business monopolizing local search results. However, in the August 2017 Hawk update, Google tightened its proximity filtering for organic ranking. The filtering radius for the same category business has been reduced from 500 feet to 200 feet. The same category businesses at the same address, however, are still filtered. The more exact restrictions may benefit businesses that previously had a higher-ranked competitor just down the street, as both businesses may now be able to show up in local results.