Keyword Research is the foundation of SEO. 

Keyword research is an activity that aims to establish what people search to solve a given problem.

Keyword research is the internet equivalent of market research in the 21st century. 

Keyword Research Process

1. Brainstorm
   1. Use topics related to your business or industry as seed keywords.
   2. Use your product/service as seed keywords 
2. Expand and generate more related and thematic keywords
   1. Search for related keywords using “Google auto suggest”, “Searched related to” found at the bottom of Google’s search results. feature, Google Trends or paid keyword research tools
   2. Find Synonyms and LSI Keywords for keywords that you intend to target
3. Validate Keywords
   1. Check the search volume, clicks, keyword difficulty, competition and keyword intent
4. Prioritise keywords according to business goals
5. Map priority keywords to sales funnel based on user intent
6. Create content or map priority keywords to preferred landing pages