What is Over Optimization?

Over Optimization is The practice of optimizing to please (or even trick) the search engine instead of delivering user-friendly and relevant content to the visitor. Examples of these practices include writing content to the keyword, where the keyword is unnaturally repeated in the content or gathering backlinks at a suspiciously fast rate. Doing this might get your website penalized or downgraded in terms of SERP rankings.

From Simba’s SEO Dictionary

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