A screenshot of Simba, the founder of Simba Academy, apps on his phone. Simba Academy is a free mobile app that can teach marketers about what is mobile app seo
A screenshot of Simba, the founder of Simba Academy, apps on his phone. Simba Academy is a free mobile app that can teach marketers about what is mobile app seo
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What is Mobile App SEO?

ASO is also known as App Store SEO, App Store Optimization, Play Store ASO, App Store ASO, App Search Optimization. App Store Optimization (ASO) is all about gaining visibility in the app stores and increasing your organic downloads. This way, more people are able to find your app and download it. 

App Store Optimization is the process of improving the visibility of your app within a mobile app store (the Apple App Store & Google Play). The basic principle of ASO, besides high rankings in the app store, is the focus on click-through rate (CTR). This means you have to convince people to actually click on your app once they find it. You can do so by optimizing your App Name, Title, Logo, Screenshots and App Rating. But it doesn’t end there.

Once people click on your app and are on your App Landing Page, you have to make sure they also download it or make a purchase. This part of In-App Store Optimization is also known as Conversion Rate Optimization (CRO)

App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. Due to its similarities to search engine optimization (SEO) for websites, app store optimization is also referred to as App Store SEO, App Search Optimization, and Mobile App SEO.

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