A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms

What is Keyword Research?

Keyword Research | – | SEO Keyword Research

the process of finding what search queries consumers enter a search engine for a given topic. Keyword research is the process of discovering words and phrases that people use in search engines with the goal of optimizing content around those terms. Keyword research involves the discovery and investigation of keywords that have the greatest potential to drive traffic to a website. Keywords must be relevant to the website’s topic, and they should have enough search volume to make it worthwhile for the time invested to rank for the keyword.


SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean.

It’s tough enough trying to keep up with all the new changes in SEO, without having to remember all the different terms too.

Simba’s SEO Dictionary makes learning SEO easy. With over 500+ definitions of SEO terms, you’ll be able to look up any term in seconds and get a concise explanation of what it means.

Simba’s SEO Dictionary is the world’s most popular and leading online source for search engine optimization (SEO) definitions, examples and explanations. Simba’s SEO Dictionary is for learners of SEO, and digital marketing.

Buy your own copy of Simba’s SEO Dictionary from Amazon.com


Do you want to learn SEO but you don’t know where to start?

With so many different facets to SEO, it can be hard to know where to focus your time and energy. And if you’re not taught in a classroom setting, it can be difficult to find good resources that teach you everything you need to know about SEO.

Simba Academy is the solution. Simba Academy is a free mobile app with bite-sized lessons on all things SEO,  including Keyword Research, Content Marketing, On Page SEO, Off-Page SEO and Technical SEO. Plus, we have video tutorials from Simba, case studies of real businesses who have succeeded with digital marketing, and quizzes so you can test your knowledge along the way.

Download the Simba Academy App for Free


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