What is Google My Business?

Google My Business is Google My Business (GMB) Directory is a global index of businesses managed by Google. Businesses can create a listing for themselves, and then that information is available to users on Google Search and Google Maps. The listing includes information such as the business’ name, address and phone number (NAP), business hours, etc. Google’s Local Pack and Local Finder rely on the information in Google My Business directory to determine the location of local businesses.

From Simba’s SEO Dictionary

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