Ego bait is one of the link building tactics where you use a link to a popular (and also relevant) brand/person in your content marketing then you contact with the hope they reciprocate the mention with a Backlink.

Ego bait is one of the link building tactics where you use a link to a popular (and also relevant) brand/person in your content marketing then you contact with the hope they reciprocate the mention with a Backlink.
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