What is E-A-T (Expertise, Authoritative and Trustworthy)

E-A-T is an acronym for Expert, Authoritative, and Trustworthy.

Web pages that do not display these characteristics tend to be seen as low quality in the eyes of Google.

E-A-T is becoming more and more important as search evolves and increases the importance of solving user intent. The expertise and authoritativeness of a site increase its quality.

Further Reading on E-A-T

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