What is Digital Marketing?

Before we get into the realm of digital marketing, it’s important to understand what marketing is and how it works in general.

What is Marketing?

Marketing has been defined by the American Marketing Association as: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

In other words, marketing is the process of creating value for a company. This is done by creating and distributing products or services that meet the needs and desires of customers better than the competition.

Marketing also involves understanding what customers want and need, and then finding ways to provide those things.

In essence, the function of marketing is to develop relationships with customers and create value for the company through these relationships.

The History of Digital Marketing and the Internet

Now that we know what marketing is, let’s take a look at how it has changed over time.

Marketing has been around for centuries, but it has undergone a major transformation in recent years with the rise of the internet and digital technologies.

As we all know, the internet has changed just about everything. It has changed the way we communicate, the way we buy and sell products, the way we get our news, and even the way we interact with our families and friends. The internet has become our modern day Matrix!

The internet has also had a major impact on marketing. In fact, the history of digital marketing is closely tied to the history of the internet.

Strictly speaking, digital marketing is defined as marketing on digital devices, but most digital devices are now connected to the internet, hence why sometimes digital marketing is referred to as internet marketing.

The early days of the internet, known as web 1.0, were mostly about putting information online. There wasn’t much interaction or user generated content. Web 2.0 changed that by introducing social media and other ways for users to interact with each other and with businesses. Web 3.0 is the latest stage of internet development and it’s all about the metaverse, internet of things, digital currencies and much more. Cryptocurrencies, for example, are a big part of web 3.0 and are changing the way businesses operate online. With so much potential still to be explored, it’s exciting to see what the future of digital marketing will hold.

Web 1.0 

In the early days of the World Wide Web, web 1.0 was a very different landscape than what we see today. Throughout this period, there were relatively few content creators, with most people acting as consumers of content instead. This was due in part to the limited number of websites available at that time, and also the fact that most personal web pages consisted mainly of static pages hosted on ISP-run web servers or free hosting services.

Despite these limitations, marketing greatly flourished during this period as advertisers recognized the potential of online marketing campaigns. Advertisers could reach a wide audience through targeted marketing strategies that were not possible with traditional marketing channels such as television and print media. This meant that businesses were able to reach large numbers of potential customers and promote their products effectively and cheaply online.

In many ways, web 1.0 was a revolutionary era in marketing and digital communication. Despite its relatively small size compared to today’s Internet, it laid the foundation for all subsequent advances in marketing and technology, paving the way for web 2.0 and beyond.

Web 2.0

The original World Wide Web, or Web 1.0, was designed as a platform for sharing information.

Web 2.0, on the other hand, is designed for collaboration and social interaction. With Web 2.0, users can search for and find information more easily thanks to improved search engines and web browsers. They can also interact with each other more easily thanks to social media platforms like Facebook and Twitter.

Businesses can use digital marketing techniques like search engine optimization and email marketing. This means that they can use websites and tools that make it easy for users to interact with them. As a result, more and more businesses are using websites and tools that are part of the Web 2.0 world.

With the advent of social media, web 2.0 can be defined as the ability for internet users to create and share content.

Prior to this, companies were the only content creators on the internet, but now, users are also content creators (this has given birth to influencer marketing) who can create content, leave comments, reviews and share posts. This has had a significant impact on how companies do marketing on the internet.

For example, we are living in a period when a single tweet may have a huge influence on a firm’s share price, potentially costing them billions of dollars. This was the case with Snapchat, for which Kylie Jenner tweeted about Snapchat and it lost $1.3 billion in market value as a result.

Social media has thus levelled the playing field in terms of marketing, allowing small businesses to compete with larger ones in terms of exposure and reach.

Web 2.0 has changed the internet so that people have a voice they didn’t have before.

The social web contains a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences. Web 2.0 applications tend to interact much more with the end user.

As such, the end user is not only a user of the application but also a participant by using these 9 digital tools mentioned below:

Podcasting: A digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series.

Blogging: A blog is a regularly updated website or web page, typically one run by an individual (known as a blogger) or small group, that is written in an informal or conversational style.

Tagging: The act of adding keywords or categories to online material in order to enhance its searchability and discoverability. In order to improve visibility and discoverability, a lot of social media content is tagged with hashtags, such as Instagram hashtags, twitter hashtags, and more.

Curating with RSS: RSS (Really Simple Syndication) is an XML-based format for sharing and distributing web content, such as news headlines. 

Social bookmarking: Social bookmarking is a way for people to save, organize, and share links to websites. 

Social networking: Social networking is the use of online technologies to build relationships with other people who have similar interests.  

Video and photo sharing: Video and photo sharing is the process of posting videos and photos online, usually on social media platforms, for others to view, download, or share.

Wikis: A wiki is a website that allows users to add, remove, or otherwise edit and change content in collaboration with others. 

Social media: Social media are online platforms that allow people to consume media and interact with other.

Web 3.0 

Web 3.0 is a term that is used to describe many evolutions of web usage and interaction among several paths. In this, data isn’t owned but instead shared, where services show different views for the same web / the same data. 

It is also being called the semantic web, linked data, or the Giant Global Graph.

The vision of Web 3.0 is to make it easier for humans and computers to work together by putting data into a format that computers can understand better.

This will enable more intelligent search engines and other applications that can make use of the vast amount of data that is available on the web.

The goal of Web 3.0 is to create a more intelligent, connected world where information can be shared and used more effectively.

Some of the technologies that are associated with Web 3.0 include:

– Artificial intelligence

– The Semantic Web

– Linked data

– The Internet of Things

– Natural language processing

The Semantic Web (3.0) promises to establish “the world’s information” in a more reasonable way than Google or any other search engine can ever attain with their existing engine schema. This is particularly true from the perspective of machine conception as opposed to human understanding. With web 3.0, we can envisage a future web that is far more contextually aware than what we are used to today – and thus, better able to provide us with the information and resources we need, when we need them. 

In addition, web 3.0 will also be the foundation for the metaverse – a virtual world that exists in parallel to our own physical world, and which consists of digital representations of real people, objects and places. The metaverse will be powered by the Internet of Things – a network of physical devices that are connected to the internet and which are able to communicate with each other. Finally, web 3.0 will also give rise to the development of new forms of digital currency, such as Bitcoin, that are not controlled by central banks.

The technologies that make up web 3.0 are still in their infancy, but they hold great promise for the future of the internet – and for humanity as a whole. 

Content the Common Denominator

The World Wide Web has come a long way since it was first created in the early 1990s. In those days, the internet was a new and exciting frontier, and content was king. Today, the internet is a thriving global community, and content is still king!

Despite the many changes that have taken place on the internet over the years, content has remained the one constant, the common denominator!

Whether you are looking for information, entertainment, or simply a way to connect with others, content is what makes the internet go round. From website content to social media posts to online articles and videos, quality content is what keeps people coming back for more.

If you want to succeed in the world of digital marketing, content is key. By creating and promoting great content, you can reach a large audience and build a successful online business.

However, regardless of how you define Digital Marketing, it must include the creation and distribution of Content that satisfies internet users!

What really is Digital Marketing?

Digital marketing, also called online marketing, is defined as the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

The term digital marketing also refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.

Reasoning from first principles to define Digital Marketing

Fundamentally, first principles thinking is a form of reasoning that applies basic and obvious truths to complex problems in order to find novel solutions. It’s also one of the most powerful methods for breaking down difficult issues and coming up with innovative answers. It may also be the easiest approach to learn how to think for yourself.

Elon Musk is an excellent example of a first principles thinker, as he embodies the idea of first principle thinking more than any other figure. The philosophy of first principles thinking has been utilized by many great minds such as inventor Johannes Gutenberg, military strategist John Boyd, and ancient philosopher Aristotle, but no one does it better than entrepreneur Elon Musk.

In 2002, Musk began his quest to send the first rocket to Mars, which would eventually become the aerospace company SpaceX. He immediately hit a major roadblock. When Musk went around the world visiting aerospace firms, he discovered that purchasing a rocket was extremely expensive—up to $65 million.

Given the high price, he had to rethink how to solve the problem.

“I tend to approach things from a physics framework,” Musk said in an interview.

“Physics teaches you to reason from first principles rather than by analogy. So I said, okay, let’s look at the first principles. What is a rocket made of? Aerospace-grade aluminum alloys, plus some titanium, copper, and carbon fiber. Then I asked, what is the value of those materials on the commodity market? It turned out that the materials cost of a rocket was around two percent of the typical price.”

Musk chose to start his own firm, buy the raw materials for a fraction of the cost of a finished rocket, and construct them himself rather than purchasing a completed rocket for tens of millions.

This is how SpaceX was born!

Within a few years, SpaceX had reduced the cost of launching a rocket by almost 10 times while still turning a profit. Musk used first-principles reasoning to deconstruct the problem, get around the high costs of aerospace manufacturing, and produce a more efficient solution.

Defining First Principles Thinking

The act of reducing a process or a method to its basic components and then building up from there is known as first principles thinking.

A first principle is an assumption that you cannot figure out any other way.

A first principle, according to Aristotle, is “the first basis from which anything may be known.”

The phrase “first principles thinking” refers to “think like a scientist.” Scientists don’t make assumptions. They might begin with statements like, What are we absolutely certain about? What has been scientifically verified?

In principle, first principles thinking entails digging further and deeper until you reach the fundamental facts of a situation. Rene Descartes, a French philosopher and scientist, took this approach with Cartesian Doubt, in which he “methodically doubted everything he could possibly doubt until he was left with what he saw as purely indubitable truths.

In real life, you don’t need to reduce every problem to its fundamental level in order to reap the benefits of first principles thinking. You just need to go one or two levels deeper than most people!

Digital Marketing is about Content and Internet Users

Using first principles thinking, at its basic level digital marketing is made up of content. Digital marketing is all about content. Whether its a text ad on Google search, or a video ad, or a post shared on social media, or a podcast show – it is all content.

Whether we’re talking about Web 1.0, 2.0, or 3.0, one thing remains the same: content is at the heart of why we love (and hate) the internet!

Whether you are creating content for online users or working to curate content that they will find engaging and valuable, content is the key to capturing their attention and earning their trust.

After all, in business as in life, one of the most essential components of success is trust. And in today’s digital age, you can only gain that trust by delivering content that is relevant and useful to your audience.

So, if you’re trying to succeed in digital marketing today, remember this simple truth: digital marketing is about creating (and promoting) content for internet users.

Whether you are trying to build your brand online or attract attention from potential customers through a variety of digital channels, content is what will set you apart and win over your audience for good. With the right content strategy and approach, there is no limit to what you can achieve with your business online! 

In order to understand digital marketing, it’s important to first understand the concept of content marketing. Content marketing is all about creating valuable, relevant, and engaging content that will attract and retain attention. Once you have the attention of your target audience, you can then work on converting that attention into a meaningful relationship that benefits both you and the internet user. In order to be successful with content marketing, it’s important to create content that is highly shareable and that will resonate with your target audience. Additionally, you need to ensure that your content is optimised for search engines so that it can be easily found by those who are looking for it. When done correctly, content marketing can be an incredibly effective way to capture attention and convert it into business success. 

Digital marketing is simply content marketing that takes place online. 

In other words, Digital Marketing is about creating content in order to get clicks (attention) and conversions (the mutual benefit for you and the internet user)

If we were to reword Peter Drucker’s quote about the purpose of marketing then it would be: The purpose of digital marketing is using content to create (or find) customers on the internet.

The Internet is a Battleground for Attention

‘Attention is the currency of the Internet!” 

The internet is a vast and ever-expanding landscape, and the battle for attention is fierce. In order to succeed in the world of online business, it is essential to learn how to market oneself effectively. This means creating attention-grabbing content, building a strong online presence, and developing strategies for driving traffic to your website or blog. Luckily, there are plenty of resources available to help you get started. By taking the time to learn about internet marketing, you can give yourself a major advantage in the battle for attention.

As Garry Vaynerchuk will always advise Fortune 500 companies and entrepreneurs, and whoever is willing to listen to learn how to market themselves on the internet, marketing on the internet is all about getting “attention” – the internet is a “battleground for attention”

“…the biggest companies in the world, the biggest advertisers in the world, have been taking attention for granted.”

Big companies have spent (and wasted) a lot of money on digital marketing, assuming that, the more they spend, the more reach (views, likes) they will get. 

“There is only one valid definition of business purpose: to create a customer… Because it is its purpose to create a customer, any business enterprise has two — and only these two—basic functions: marketing and innovation” Peter Drucker

There is only one valid definition of Digital marketing purpose, in essence, it is about creating content that generates demand for your products/services.

Content forms part of your Sales funnel or Customer Purchase Journey.

On the internet, consumers show their interest in your content by “clicking” and then buying, or signing up for your newsletter etc, which is called a “conversion”

Digital marketing is all about “clicks” and “conversion” i.e. the clicks generate demand, and internet users become customers when they convert.

“Marketing is so basic that it is not just enough to have a strong sales department and to entrust marketing to it. Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”

It is critical that everyone in the organization be aware of, and understand, how the company’s digital marketing efforts are progressing. Even a salesperson, legal professional, or receptionist should be able to know and recognize how the business is performing with its digital marketing initiatives.

The Importance of Content to getting Attention

On the internet, it’s estimated that only about 3% of users are ready to buy.

Marketers call this 3% hot leads or hot traffic because they are ready to buy they do not need much convincing to open their wallets and grab their credit cards.

What about the rest of the 97% of internet users?

If they are not buying then what they are doing on the Internet?

The answer is simple: they are consuming content!

All of these billions of people who pour onto the internet each day, searching for information and engaging with content on sites like Google and Bing, or browsing platforms like Facebook, TikTok, Instagram, Snapchat, Quora, and Reddit.

Whether through reading articles or watching videos online or seeking out experts to provide guidance and advice on various topics, these users are constantly consuming new information that helps shape their views and influences how they navigate through life.

And as creators of this content, businesses can take advantage of this opportunity by sharing their own ideas and experiences in order to engage those consumers in meaningful ways. By developing a strong voice and cultivating relationships with other thought leaders in our fields, businesses can not only reach a large audience but also establish themselves as experts in their respective fields.

Once again, Digital Marketing is about getting attention and monetizing that attention i.e. your sales funnel/business model

Types of Digital Marketing

The many ways that marketers can promote content (i.e. do digital marketing) in order to gain attention on the internet and these are known as digital marketing channels.

There are many different digital marketing channels. Some of them cost money to use, while others don’t.

Here are a few key examples of different digital marketing channels.

Website Marketing

A website is the centrepiece of all digital marketing activities. Whether you are executing an SEO campaign, launching a new ad campaign, or promoting your business on social media, your website will be an essential part of achieving success online. Not only does it provide a powerful channel for reaching potential customers, but it also serves as the hub for your entire web marketing strategy.

A successful website needs to represent your brand, product, or service in a clear and memorable way. It needs to be fast and mobile-friendly to engage your audience and keep them coming back for more. And most importantly, it needs to be easy for users to navigate so that they can quickly find what they are looking for. If you can effectively achieve these goals, then your website will become the cornerstone of all your digital marketing efforts, allowing you to reach new audiences and achieve greater success online.

Search engine optimization

Search engine optimization, or SEO, is an essential tool for any online marketer. Though often seen as simply a marketing strategy, in actuality, SEO is a set of techniques and strategies that help to improve a website’s ranking on search engines like Google and Yahoo. The key to effective SEO lies in understanding the “art and science” behind it. This means being aware of the many different factors that can influence a website’s search engine ranking.

Some of the most important elements to consider when optimizing a webpage include keyword usage, link-building, and user experience. Choosing the right keywords is critical to gaining visibility on popular search engines – it’s how users will find your site when they’re searching for terms related to your business or products. Link-building refers to the practice of creating relevant links from other websites back to your own, as well as fostering relationships with other online content creators who may be willing to share your content on their own sites. Finally, focusing on providing an excellent user experience through easy navigation and engaging design can help improve both rankings and user engagement over time.

Overall, SEO is a powerful tool that every marketer can benefit from using. 

Content Marketing

Content marketing is a strategic approach to reaching potential customers by creating and distributing content. This content could be anything from a blog post or eBook to an infographic or website page, and it is typically published on a website and then promoted through social media, email marketing, SEO, or paid advertising campaigns. These tools are essential in content marketing, as they allow content creators to reach a wide audience and attract leads that ultimately turn into customers.

At its core, the goal of content marketing is to understand what content your target audience wants or needs, and then create that content to reach them. By doing so, you can engage with your audience at every stage of the buying cycle: not only can you help educate them about your products or services up front, but you can also continue to build brand loyalty as they move towards making a purchase decision down the line. And since content itself is king in the digital age, investing in content marketing has become an extremely effective way to achieve success online.

Whether you are experienced in content marketing already or just starting out on your journey towards becoming a content marketer extraordinaire, the tools of this trade are essential for success. 

From blogs and eBooks to webinars and infographics, Content marketing matters, and there are plenty of stats to prove it:

46% of businesses reported they want to increase their content creation spending in 2022. (Content Marketing Institute)

Video is expected to be the most invested in B2B marketing channel in 2022. (Content Marketing Institute)

51% of content consumption derives from organic search (Kuno Creative)

The top three roles marketing leaders will prioritize hiring are content creators, content marketing managers and content strategists. (Hubspot)

94% of content marketers are using social media as a distribution channel for their content. (Semrush)

Email campaigns (87%) and educational content (77%) are the top content marketing methods B2B marketers use to nurture their audience. (Content Marketing Institute)

Social media (94%), blog posts/short articles (80%) and email newsletters (74%) are the top three types of content B2C marketers used in 2018/2019. (Content Marketing Institute)

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social Media Marketing

Social media marketing is all about driving traffic and brand awareness by engaging people in discussion online. The most popular social media platforms for marketing purposes are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Because social media marketing involves active audience participation, it has become a popular way of getting attention. This year, 96% of B2C content marketers increased their social media usage, according to the Content Marketing Institute. Social media is also gaining ground in the B2B sphere – 61% of B2B content marketers increased their social media usage this year. If you’re looking for a way to get more attention for your business, social media marketing is a great option! Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Social Commerce

Social commerce is a relatively new phenomenon that is becoming increasingly popular as more and more businesses realize the potential of using social networking sites to sell their products and services. 

Most social networks like Instagram, Pinterest, TikTok have now included features that enable internet users to browse and buy directly without leaving the social network platform.

Social commerce campaigns are usually very successful, as they are able to reach a large number of potential customers through retweets, likes, and shares. The key to a successful social commerce campaign is to ensure that the content is shareable and engaging, so that it encourages customers to interact with the company’s marketing message. In this way, social commerce can be an extremely effective way to promote and sell products and services.

Paid search. 

Paid search or pay-per-click advertising is a powerful and effective way to connect with potential customers at the moment they are searching for your products or services. By utilizing targeted data from individual users’ online behaviour, these ads can deliver highly relevant ads to people who are already interested in your offering. As a result, paid search has been proven to be an incredibly effective tool for boosting website traffic and increasing sales. Whether you’re running Google Ads or another paid search platform, this type of advertising brings the right people to your site at the right time, helping you to quickly reach your target audience and grow your business. So if you’re looking to leverage online activity and generate more leads for your business, Paid Search is an ideal solution.

Affiliate marketing

Affiliate marketing is a process whereby someone gets paid for promoting another person’s business. The promoter can be either an individual or a corporate entity, but the process is the same in either case. Affiliate marketing works on a revenue sharing model. If you are the affiliate, you get a commission every time someone purchases the item that you promote. If you are the merchant, you pay the affiliate for every sale they help you make. Affiliate marketing is a great way to make money online, and it is a perfectly valid business model. It is also a great way to get exposure for your own products or services. if you are an affiliate, be sure to choose products or services that you believe in and that you think would be of interest to your target audience. And if you are a merchant, be sure to choose affiliates who are reputable and who have a large following. Both parties need to benefit from the arrangement for it to be successful.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you’re a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You’ll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing support and pre-made materials.

Native advertising

Native advertising is a highly effective form of marketing that works by blending in with its surrounding content. Rather than blatantly shouting its marketing messages at the viewer, native advertising takes a more subtle approach, using a variety of methods to subtly influence potential customers without drawing attention to itself as marketing.

One popular method of native advertising is sponsored content, in which businesses post their own content as sponsored posts on other websites. This approach allows businesses to interact directly with their target audience on a platform where they are already engaged. By capitalizing on the existing popularity and credibility of these sites, businesses can more effectively engage their audience and build brand awareness without resorting to traditional advertisement tropes like banner ads or flashy commercials.

At its core, then, native advertising is all about understanding the changing attitudes and expectations of modern consumers when it comes to marketing. In an age of pervasive cynicism and distrust toward advertisements, native advertising provides a much-needed alternative that allows brands to reach out to consumers organically and authentically. Ultimately, then, native advertising has proven itself to be an essential tool for marketers in today’s digital landscape.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it’s advertising.

When your consumers know exactly what they’re getting, they’ll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

Marketing Automation

There are many different types of digital marketing, from marketing automation to social media marketing and beyond. One powerful tool in the modern digital marketing arsenal is marketing automation. This involves using software to automate various marketing tasks, from sending out bulk emails to creating personalized marketing campaigns based on user data. With marketing automation, you can easily reach large audiences with personalized messaging that appeals directly to their needs and interests. Another important tool for digital marketing is personalization. At its core, personalization means tailoring messages to individual users based on data points such as their location or browsing habits. By utilizing personalization techniques, you can create a more tailored experience that resonates better with your audience and boosts your marketing ROI. Whether you’re just getting started with digital marketing or looking for new ways to optimize your existing campaigns, marketing automation and personalization are two powerful approaches that can help you maximize your results.

Email Marketing

Email marketing is one of the most effective digital marketing channels. It allows companies to get in touch with potential customers and anyone interested in their brands. Email marketing is not about spam email messages. This type of marketing allows companies to add leads to their email lists and then, through email marketing, create customer acquisition funnels to turn those leads into customers. Email marketing is a great way to reach out to potential customers who might be interested in your product or service. You can use email marketing to stay in touch with current customers, too. Email marketing is an essential part of any digital marketing strategy. If you’re not using email marketing, you’re missing out on a great opportunity to reach your target audience.

Video Marketing

Video marketing is one of the most efficient ways to connect with your audience and build relationships. In fact, according to a report by Forbes, YouTube is now the second most popular search engine in the world, surpassed only by Google. That is because people are increasingly turning to YouTube for information, product reviews, and entertainment. And as a business owner, you can take advantage of this trend by creating engaging videos that reach your target audience. Video marketing is an effective way to connect with your customers and create a rapport with them. You can use video marketing to introduce new products, give product demonstrations, or simply show your customers how your business works. You can also use video marketing to build relationships with customers by responding to their comments and questions. Video marketing is an essential part of any modern marketing strategy, and it’s only going to become more important in the years to come. 

SMS Messaging

SMS marketing is one of the most effective and efficient ways to reach out to your target audience. SMS messages are sent directly to a person’s phone and can be read almost immediately. This makes SMS marketing an excellent way to deliver time-sensitive information or special offers. SMS marketing can also be used to deepen customer engagement by sending links to polls, surveys, or other content that encourages interaction. SMS marketing is an affordable and easy-to-use form of digital marketing that can help you reach your target audience and achieve your marketing goals.

Mobile marketing. 

Mobile marketing is one of the most important things that you can do for your business. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important—two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week.

However, mobile is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels. Gary Vaynerchuk says that ” Mobile is the closest thing we have to a direct relationship with our customers.” In order to create this relationship, you need to be where your customers are and that’s on their mobile device.

The benefits of digital marketing

Now that you know what Digital Marketing is, and the different ways you can do digital marketing, let us now consider the benefits of Digital marketing.

Digital Marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.


There’s no question that digital marketing is a powerful tool. After all, what other form of marketing offers the ability to reach such a wide audience with relative ease?

Digital marketing can help you reach a larger audience than traditional marketing methods. This is because people are increasingly spending time online, and this trend is only going to continue. By investing in digital marketing, you can make sure that your business is in front of potential customers when they’re most likely to be interested in what you have to offer.

In addition, digital marketing is highly targeted. Thanks to tools like Google AdWords and social media advertising, you can control who sees your ads and when they see them. This ensures that your marketing budget is being used as effectively as possible.

Cost efficiency

When it comes to marketing, digital platforms are simply unbeatable. These channels allow you to reach a broad audience with minimal effort and at a fraction of the cost of traditional marketing strategies. Unlike traditional advertising mediums like newspapers and television ads, digital marketing does not require high overhead costs. Instead, you can create engaging content that draws in visitors to your blog or website without breaking the bank. Furthermore, digital marketing allows you unparalleled control over how, when, and where your message reaches your audience. Whether they see it on their phone while they’re out shopping or by scanning a QR code on the street corner, your target audience is always within reach with digital marketing. Clearly, this strategy is the future of marketing – so if you aren’t already taking advantage of its many benefits, now is the time to start! 

When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.

Measurable results

Finally, digital marketing is extremely measurable. Unlike traditional forms of marketing, which can be difficult to track, digital marketing provides a wealth of data that you can use to assess the performance of your campaigns. This data can then be used to improve your strategies over time, making digital marketing an extremely valuable tool for any business. To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives.

Digital marketing is a powerful tool for businesses of all sizes. Not only does it provide measurable results that can be easily tracked, but it also offers unparalleled targeting opportunities that allow companies to connect with their customers more effectively than ever before. Whether it’s through search engine optimization, social media marketing, or email marketing campaigns, digital platforms make it easy for businesses to understand how their efforts are driving results and providing value for their customers.

With traditional marketing strategies, on the other hand, monitoring and measuring performance can be challenging. In many industries, there aren’t opportunities for one-on-one conversations with customers to ask them how they found your products or services. Moreover, surveys can be prone to self-reporting bias and may not always yield accurate insights into customer behavior. In contrast, digital marketing offers a wealth of actionable data that lets you fine-tune your efforts and extract maximum value from every campaign you run. From pinpointing exactly which keywords bring in the most clicks to measuring individual customer engagement metrics like click-through rates and repeat orders, digital solutions offer unique advantages over traditional options when it comes to understanding and optimizing performance in real time. All this makes digital marketing the clear choice for companies looking to get ahead in today’s business


Digital marketing provides businesses with the ability to personalize their marketing messages like never before. personalization allows businesses to speak directly to their target audience, and tailor their message in a way that is most likely to resonate. personalization can be used to create highly targeted campaigns that are significantly more effective than traditional marketing techniques. As a result, personalization is one of the most powerful tools in the digital marketing arsenal. When used correctly, it can help businesses boost their bottom line by increasing sales and reducing marketing costs.

In a world where we are bombarded by marketing messages on a daily basis, personalization is key to cutting through the noise and connecting with consumers. Digital marketing allows businesses to personalize their messages in a way that was previously impossible. Through the use of data, businesses can segment their audience and craft messages that are tailored to the individual. As a result, personalization can lead to increased sales and engagement. It can also help to build brand loyalty, as consumers are more likely to return to a brand that they feel has a personal connection to them. In an increasingly competitive marketplace, personalization is an indispensable tool for businesses looking to stand out from the crowd.

More connection with customers

There are many benefits to using digital marketing to connect with your customers. Foremost among these is the fact that digital marketing allows for real-time communication. Whether it’s through social media channels like Facebook, or through email marketing or online advertising campaigns, you can be sure that your customers will receive your message in real time. But digital marketing does much more than simply facilitate communication between businesses and customers. It also gives customers a platform for communicating with each other, spreading the word about products, sharing their opinions and experiences, and encouraging one another to engage with brands and channels. In short, if you want to connect with your customers on a more meaningful level, then digital marketing is the way to go. After all, as industry expert Gary Vaynerchuk says: “A dollar spent in connection is a dollar earned.” And when it comes to connecting with your customers and earning their trust, there’s no better way than utilizing the power of digital marketing.

Easy and convenient conversions

Digital marketing is essential because it provides a level of convenience that traditional marketing cannot. With digital marketing, customers can take action immediately after they see your content. They don’t have to wait to get home to call you or make an appointment; they can click a link or save a blog post and move on the sales funnel right away. This immediacy means that digital marketing provides an easy and convenient way for customers to convert. And as we all know, the easier it is to convert, the more likely people are to take action. So if you’re not using digital marketing, you’re missing out on a huge opportunity to increase conversions and grow your business.

Digital Marketing Why Now?

“Any company that doesn’t move into digital marketing is making a mistake.” Philip Kotler.

Kotler is right – if you’re not marketing your business digitally, you’re missing out on a huge opportunity. There are over 3 billion active internet users in the world today, and nearly all of them are using social media. That’s a lot of potential customers that you could be reaching! But it’s not just about numbers – it’s about engagement. Digital marketing allows you to build relationships with your customers, and create a community around your brand. Gone are the days when customers would just passively consume your content – now, they want to interact with it. They want to be a part of the conversation. And if you’re not there, they’ll find someone who is. So get on board with digital marketing – it’s the wave of the future!

But if Digital Marketing was easy then everyone would be doing it isn’t it?

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