What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization or CRO, is when a website owner maximizes or increasing the number of site visitors who complete a desired action by making improvements to the customer experience (CX) to the site.

Conversion rate optimization (CRO) helps you remove roadblocks to conversions on your site.

Using Simba’s Content Matrix, if you identify that some of your digital marketing activities or campaigns are “Question Marks” or “Catch-22s,” i.e. they are getting a high number of clicks but have got a low number of conversions, then you will need to do some conversion rate optimization.

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