A clickthrough rate or CTR is the ratio of impressions to clicks on your web page URLs in the search results.
Clickthrough rate (CTR) can be used to discover how well your keywords and ads (if advertising on Google or Facebook), and content, are performing. #
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 10 clicks and 100 impressions, then your CTR would be 10%.