Click fraud is a big challenge for digital marketing. It is a black-hat technique to artificially inflate the number of clicks on Pay Per Click advertising e.g. google adsense ads or mediavine ads, but, they can also be utilized as a black hat SEO tactic to give false signals to search engines that a particular web page is popular with internet users.
The motivations of such black-hat ad clickers can be broken into two categories:
- Bloggers, affiliate marketers, and other website owners who use SEO to rank highly in search engine results commonly sell PPC advertisements as a way to increase their earnings from the ads on their site or, alternatively,
- Competitors of the advertiser clicking on the ads in order to waste their advertising budget on useless clicks.
Click fraud is a significant challenge to identify and block since people clicking on ads are anonymous and delete the cookies from their computer afterwards, making it difficult to track click fraudsters.
Additionally, click fraud can be very costly for businesses since they are paying for ads that are not reaching potential customers.
There are a few ways to prevent click fraud, such as setting up filters to target specific IP addresses or using click verification services. However, the best way to prevent click fraud is to be vigilant and keep an eye on your PPC campaigns to ensure that they are performing as expected. If you notice any abnormal click activity, be sure to investigate and take action to prevent click fraud from affecting your business.