What is an Interstitial?

Interstitials is A disruptive, promotional page that is inserted in the normal site content. For example, a pop-up or lightbox that covers the whole web page, that a visitor came to see, and that needs to be manually closed to continue browsing. This makes content hard to access and reduces user experience. Having an interstitial immediately or shortly after a user clicks on your link in SERPs on your mobile site can result in a Google penalty.

From Simba’s SEO Dictionary

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