What is Above the Fold?

SEO Acronym:None
SEO Category:On-Page SEO
Also known as:Above the fold Content
Simba’s SEO Dictionary Overview

Above The Fold: An Explanation

Above the fold is any content i.e. images, text, videos that appears on a website before the user scrolls any further down.

It is the area of a web page which is visible to a visitor before scrolling down.

The content appearing in the above-the-fold area is considered to be pivotable in the visitor’s decision whether to remain on the page, scroll down or exit the page (which might explain high bounce rates!).

Simba Explains Above The Fold

Above the fold is the first thing a web visitor sees when they visit your website or mobile app. And if first-impressions matter, then above-the-fold is your window of opportunity to make the first impressions count.

Simba, founder and teacher at Simba Academy

Above-the-fold is like a welcome sign – some welcome signs reassure you that you are in the right place, and some are just off-putting.

Simba, founder and teacher at Simba Academy

Why is “Above the Fold” important to know?

This is important because it’s the part of the website that people see first and it can influence whether someone decides to stay on the page or leave.

Above the fold Examples

Above the Fold: Related Terms

Further Reading

  1. Above the Fold (Optimizely)
  2. Above the fold (Wikipedia)
  3. Above the Fold Content Examples (Hubspot)

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