What is a URL Rating?

Url Rating is Ahrefs URL Rating (UR) is a metric that shows how strong a backlink profile of a target URL is on a scale from 1 to 100. This scale is not linear — meaning it’s easier to grow your page score from UR 20 to UR 30 than from UR 70 to UR 80.

From Simba’s SEO Dictionary

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