Reviews is The Reviews SERP feature displays the total number of reviews and average rating in the search results for pages which allow visitors to rate products and services. The reviews feature appears below the page’s URL and in addition to the numerical data also shows a graphic representation of the average rating using five stars. Review stars and rating data are sometimes displayed for products, recipes, and other relevant items. Review/rating data is shown between the destination URL and snippet. Results with review stars get higher click-through rate (CTR).