What is a Link Exchange?

Link Exchange is Also known as reciprocal linking, link exchanges involve “you link to me and I’ll link to you” tactics. Excessive link exchanges are a violation of Google’s quality guidelines. Link exchange is when two or more websites agree to host backlinks to each other in order to boost their page rank. According to Google’s Webmaster Guidelines, excessive link exchanges can “negatively impact a site’s ranking in search results.” Google’s guidelines:

From Simba’s SEO Dictionary

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