A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for seo dictionary terms
A cartoon drawing sitting by a big screen with the words seo written with an open laptop browsing simba academy for Simba's SEO dictionary terms
in SEO Dictionary

What is a Link Exchange?

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Link Exchange is Also known as reciprocal linking, link exchanges involve “you link to me and I’ll link to you” tactics. Excessive link exchanges are a violation of Google’s quality guidelines. Link exchange is when two or more websites agree to host backlinks to each other in order to boost their page rank. According to Google’s Webmaster Guidelines, excessive link exchanges can “negatively impact a site’s ranking in search results.” Google’s guidelines:

From Simba’s SEO Dictionary

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