What is a Keyword Research?

Keyword Research is Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms. Keyword research involves the discovery and investigation of keywords that have the greatest potential to drive traffic to a website. Keywords must be relevant to the website’s topic and they should have enough search volume to make it worthwhile for the time invested to rank for the keyword. 

From Simba’s SEO Dictionary

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