What is a Hit?

Hits is Hits are visitors to a website. A successful campaign could be said to be one that delivered a lot of hits. Hits are not necessarily specific to a particular platform, they could be search engine visits, PPC, social media, or from people clicking a link on another website. Each time a file is downloaded from your site is considered a hit. This includes your page’s HTML files, images, videos, graphics, buttons, etc. 

From Simba’s SEO Dictionary

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