What is a Customer Purchase Journey?

Customer purchase journey is a marketing term for all of the potential moments (or touchpoints) at which a prospective customer is exposed to or engages with a brand.

All of these interactions are designed to eventually persuade, influence, and convert that Buying Process, Consumer Decision Journey, the Customer Journey to Online Purchase, Marketing Funnel, Path to Purchase, Purchase Funnel prospect to become a customer, client, or subscriber.

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