A conversion is a goal that a website visitor completes. It could be anything from subscribing to a newsletter to completing a purchase. Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who take the desired action on a website.
Conversions are important because they represent the success of your website in achieving its goals. A high conversion rate generally means that your website is effective in achieving its purpose. Conversion rates are also a key metric in SEO, as they indicate how well your website is performing in terms of its ability to attract and convert visitors.
Simba’s Content Matrix can help you identify the types of content that are most likely to convert visitors on your website. By understanding the relationship between conversion rates and content, you can create more effective content that drives better results for your business.