A call to action (CTA) is a prompt on a website, advertisement, or other digital content that encourages the viewer to take immediate action.
The desired action could be anything from making a purchase, signing up for a newsletter, or requesting more information.
A Call to Action (CTA) in online marketing refers to a visual or audible message that urges the user to take immediate action such as “Buy Now”, “Start Your Free Trial” or “Call Now”.
Imperative verbs are normally used which call on people to take the desired action. Calls to Action worded to stress the benefit to the user are considered more effective, whereas generic CTAs such as “Click Here” lead to a smaller percentage of people taking the desired action.
Why are Call To Actions Important?
Calls to action are important because they provide direction for users and can help increase conversion rates.
A well-designed CTA will stand out and be easy to spot, while a poorly designed one may be ignored altogether.
Conversions are one of Simba’s Content Matrix’s primary metrics. Simba’s Content Matrix is a tool meant to help marketers measure clicks and conversions while also allowing them to improve their digital marketing efforts.
Let’s assume, for example, that you’ve used Simba’s Content Matrix to identify a large number of Question Marks, which indicate digital marketing activities or campaigns that attract a lot of clicks but get little conversions. You might improve your call to actions to entice visitors to take the required action in order to achieve a conversion if, for example, you’re selling a product, and design a button with a persuasive and clear call to action e.g. “Buy Now and Get 50% Off”
A CTA could be as simple as adding “Buy Now” buttons or “Free Shipping on All Orders” to your website or ad.
By providing direction, you can increase the likelihood that users will take the desired action, resulting in more conversions.
In short, a call to action is important because it can help increase conversion rates. A well-designed CTA will be clear and easy to spot, while a poorly designed one may be ignored altogether. If you’re looking to improve your digital marketing efforts, consider using Simba’s Content Matrix to identify areas where you can improve your call to actions.