What is a Branded Keyword?

Search engine optimization, or SEO, is the practice of improving the ranking of a website on search engines. One way to do this is by including branded keywords in the website’s content.

Branded keywords are the search terms that include the name of a company or organization. They can also be in conjunction with their product or service. For example, ‘Google’ would be a brand name, ‘Simba Academy‘ or ‘Ahrefs’ could also be considered a branded keyword.

Including branded keywords in website content can help to improve the visibility of the site on search engines and attract more visitors.

However, it is important to use branded keywords sparingly and only in places where they are relevant.

Overuse of branded keywords can result in penalization by search engines. Therefore, it is important to engage in keyword research to identify the most effective keywords to use for SEO purposes. When used correctly, branded keywords can be a powerful tool for improving the ranking of a website on search engines.

Leave your vote



Leave a Comment

Ad Blocker Detected!

For Simbacademy to fulfil its mission of teaching the world's entrepreneurs and marketers digital marketing for free, we rely on money earned from showing advertisements and affiliate products/services on our website.


Log In

Or with username:

Forgot password?

Don't have an account? Register

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.