A bounce rate is a measure of website success in digital marketing and web analytics.
Bounce rate is the percentage of internet visitors to a particular website who navigate away from the site after viewing only one page.
A high bounce rate indicates that people are leaving your site without taking any desired action i.e. conversion, such as making a purchase or signing up for a newsletter.
There are a number of ways to reduce your bounce rate, such as improving the quality of your content and making it more relevant to your target audience.
You can also use Google Analytics to track your bounce rate and identify areas where your website could be improved.
By understanding and reducing your bounce rate, you can improve your chances of achieving your digital marketing goals.