Tips for Writing SEO-friendly Content

  • Make Sure Your Content Is Readable. Readability ensures that your content is clear and easy to understand. This increases user engagement on your website.  If sentences are too long or words are too complex for your target audience, not only will it confuse your readers, but Google picks up on these things too.
    • Separate your content into logical sections
    • Write in short, simple sentences 
    • Use bullet points and numbered lists
    • Break up your content with multimedia e.g. videos, compressed images, 
    • Use videos, slideshows and other multimedia throughout
  • Have Regular Fresh New Content 
  • Create content that answers most searched for questions on Google i.e. What is ____? Who is____? Why is____? When is____? How to____?
  • Update and Republish Old Content. Update your website frequently. Websites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
  • Transcribe Your Video Content. Because video transcripts help search engines understand the video content on your web pages.
  • Setup Google Analytics (GA) to track website traffic and see which content is popular and write more of it. Google Analytics lets you track how many people are using your website, and what they do when they are there. It can track sales, what content interests your audience the most, and how your audience finds you. 
  • Get rid of content that is a low ranking, and of no value to the website visitor. Either fix or delete web pages with thin content because thin content will not help your rankings.
  • Optimize content for featured snippets. Because 23% of all search result pages now include a featured snippet.There  are five general types of featured snippets: Paragraph, List (a.k.a listicles, bullet points Or numbered list), Table, Video and Accordion.
    • Be clear and concise
    • Use headings to make it easy for readers to scan your content
    • Create content that includes answers to commonly asked questions
    • Use the F.A.Q Markup where appropriate
    • Know your searcher’s intent
    • Add a TL:DR “Too long, didn’t read’ to your most popular in-depth content
  • Create Comprehensive, Authoritative, Evergreen Content
  • Optimize page content. Include keywords in the: 
    • Header tags H1, H2, H3
    • Body content – a keyword in the first 150 words or paragraph
    • Images, multimedia ALT attributes
  • Don’t Over-Optimise. Write for humans first and search engines second. Don’t stuff the page with keywords. Don’t use your keywords more than is natural to do so. Don’t hide text or links in an effort to get more keywords on the page. 
  • Find and copy proven Content ideas for ANY Topic (or Keyword) 
    • Use google or buzz sumo or ahrefs content explorer to find content that is popular on social media and ranking well in the search results 
  • Write a good intro to your content. Keep it short; and Tell the reader exactly what they will get from reading your post;
  • Link Out To Other Relevant Website. Linking out to high quality, authoritative, and topically related content aids relevance and builds relationships with other site owners in your niche
  • Include an author box/bio to demonstrated expertise and authority for a given topic. This is important for sites who cover YMYL Your Money Or Your Life topics that Google hold to a higher standard because of the impact of their content.
  • Create content that ends up including many experts on the topic i.e. Expert Roundup
  • Make sure your content aligns with the “3 C’s of search intent”
    • Content-Type: This is about the “type” of content that ranks in the top 10 for a particular search query. Usual content types are a product page, category page, sales landing page and blog post. 
    • Content-Format: The content that  currently ranks in the top 10 of the SERPs is it video? Or a list? Or How-To-Guide? Create content using a content-format that is being favoured by the search engine.
    • Content-Angle: What unique insights does your content have?
  • Skyscraper Technique. SEO content technique made popular by Brian Dean of Backlinko 
    • Use an SEO tool such as Ubersuggest to find popular content that ranks in the top 10 search results for your target keywords.
    • Create better content by increasing word count, adding better images, statistics, expert quotes, infographics and better links etc.
  • Repurpose Content. You can take an in-depth article and turn it into a podcast or video or mini-social media post and vice-versa i.e. transcribe podcasts and videos and turn them into website articles.

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