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Below are essential technical SEO tools. Technical SEO tools should help you identify issues with your website: speed, mobile-friendliness, security, crawling, indexing, etc that affect your organic search performance.
| Name | Features | Website URL(s) |
| Google Search Console “GSC” | The Google Search Console gives you tools and reports help you measure your website’s Search traffic and performance, fix issues, and make your web pages rank in the Google Search results. Use it to check:Whether Google can crawl and index your web pages.Indexing problemsSearch traffic for your websiteHow often your website appears in Google SearchWhich search queries your website is ranking forHow often searchers click through to your web pagesAlerts from Google about indexing errors, If you have any manual actions/penalties from GoogleWhich websites link to your website (Backlinks)Issues with AMP (Amplified Mobile Pages)Issues with Mobile-Friendliness | Get started with Google Search Console > https://search.google.com/search-console/about Get Google Search Console Tutorials from: Google > https://support.google.com/webmasters/?hl=en#topic=9128571 Backlinko (text) > https://backlinko.com/google-search-console Surfside PPC (video) > https://www.youtube.com/watch?v=PMOny6RDjtg |
| Bing Webmaster Tools | Like Google Search Console, Bing Webmaster helps you see how your website is performing in Bing search results, find out how people are getting to your website, | https://www.bing.com/toolbox/webmaster |
| Screaming Frog The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key elements to analyse and audit technical and onsite SEO. | Use it to check:Missing web page titles, Missing meta descriptionsMissing meta keywords.HTTP error codes e.g. 40X, 50X etcErrors with web page URLsErrors in the use of canonical tagsInternational seo issues i.e. hreflangIssues with paginationWebsite architecture issues. | Get started with Screaming Frog > https://www.screamingfrog.co.uk/seo-spider/# Screaming Frog (text) > https://www.screamingfrog.co.uk/seo-spider/user-guide/ Big Leap (text) > https://www.bigleap.com/blog/the-ultimate-beginners-guide-to-using-screaming-frog/ Matthew Barby (Video) > https://www.youtube.com/watch?v=ZUsJDnpxsVE |
| Google Analytics “GA” Google Analytics is a web analytics service that tracks and reports website traffic. | Measure organic traffic coming to your websiteSee which content drives most organic traffic to your siteSee how website visitors engage with your websiteMeasure content engagement i.e. time on page, bounce rates, etcMeasure your advertising ROI as well as track your Flash, video, and social networking sites and applicationsMeasure website conversions | Get started with GA >https://analytics.google.com/analytics/web/ Get GA tutorials from: Google > https://analytics.google.com/analytics/academy/course/6 Moz > https://moz.com/blog/absolute-beginners-guide-to-google-analytics Rankin Academy (video)> https://www.youtube.com/watch?v=gBeMELnxdIg |
| Beams Us Up | A free, desktop crawler for crawling your website to identify technical seo errors etc. | http://beamusup.com |
| Log File Analyser By Screaming Frog | SEO Log File Analyser allows you to upload your log files, verify search engine bots, identify crawled URLs and analyse search bot data and behaviour for invaluable SEO insightUse it to check crawl frequency for your websiteIdentify large and low web pagesFind web pages that are not being crawledFind broken links and errors | https://www.screamingfrog.co.uk/log-file-analyser/ |
| SEOLyzer | A free tool to help you understand how Google and other search engines view your website. Use this tool for log file analysis and crawling your website for Technical SEO audits. In addition to having a similar functionality to Log Analyser By Screaming Frog, SEOLyzer can help you with targeted log analysis i.e. can find out which groups and type of web pages are the most crawled | https://seolyzer.io |
| Link Redirect Trace | A free “All in One redirect path analyzer” Chrome/Firefox browser extension. Use this extension to reveal information about rel=canonicals,robots,txt directives, HTTP headers, etc | https://www.linkresearchtools.com/seo-tools/free-seo-tools/link-redirect-trace-extension/ |
| View Rendered Source | A free Chrome browser extension for auditing the Javascript on your website | https://chrome.google.com/webstore/detail/view-rendered-source/ejgngohbdedoabanmclafpkoogegdpob/ |
| Cloudflare | A free CDN (Content Delivery Network) that helps speed up your website by caching your web pages and making them readily available at servers nearest to your website visitors. | https://www.cloudflare.com/ |
| Lighthouse By Google | Use it to analyze the performance of mobile pages and PWAs (Progressive Web Apps) | https://developers.google.com/web/tools/lighthouse/ |
| Prerender | This software pre-renders your Javascript etc to make it easy for search bots to crawl your website (i.e. single page application SPA). The software uses a headless browser to perform the action of loading all your assets into a static HTML for the search engine bots to crawl. This approach allows you to build your website using the latest JavaScript frameworks like React, Ember, and Angular and not worry about Javascript SEO issues. Web crawlers are trained to read HTML, but not trained to read JavaScript Single Page app as something more than just one HTML page | https://prerender.io/ |
| Ultimate Guide To Javascript SEO | JavaScript SEO is the branch of SEO that focuses exclusively on the optimization of JavaScript websites to make sure they’re crawled and indexed properly by the search engines. | https://www.onely.com/blog/ultimate-guide-javascript-seo/ |
| Verify Bingbot by Bing | Use this tool to check heck if requests to your website are from genuine Bing Bot IPs. | https://www.bing.com/toolbox/verify-bingbot |
| W3C Validator | Check to make sure your HTML code is valid | https://validator.w3.org |
| Web Dev Tools | See how well your website performs. Then, get tips to improve your user experience. (remember All tests are run using a simulated mobile device, throttled to a fast 3G network & 4x CPU slowdown) | https://web.dev/measure/ |
| Crawl Budget | Case Study on how large ecommerce websites can optimize their crawl budget. | https://engineering.skroutz.gr/blog/SEO-Crawl-Budget-Optimization-2019/ |
Website Speed
Web page loading speed helps with customer experience therefore influential with website ranking in the search results.
| Name | Description | Website URL |
| WebPageTest.org | Run a free website speed test from any location around the world using browsers at consumer connection speeds and get detailed optimization recommendations. | https://www.webpagetest.org/ |
| Google Pagespeed Insights | PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. | https://developers.google.com/speed/pagespeed/insights/ |
| Dareboost | Enables you to test, analyze and optimize your website performance | https://www.dareboost.com/en |
| GTMetrix | A popular web page speed performance measurement tools | https://gtmetrix.com/analyze.html |
Mobile-Friendliness
Making pages mobile-friendly increases user engagement on mobile devices. It can also help you rank better in search results pages (SERP) on mobile devices.
| Name | Description | Website URL |
| Google Mobile Friendly Testing Tool | Use this tool to test how easily a visitor can use your page on a mobile device. | https://search.google.com/test/mobile-friendly |
| Mobile Friendliness Test Tool | It analyzes your website or webpage and tells you whether it is mobile friendly or not. | https://www.bing.com/webmaster/tools/mobile-friendliness |
| Mobile First Index Checker | This is a mobile first index checker. This tool is useful if you have a different mobile website to your desktop websites. This tool checks if your website is mobile-friendly ie. there is no difference between the desktop version of your website and the mobile version. Get a Mobile Page Speed score and get mobile page speed optimization suggestions | https://zeo.org/seo-tools/mfi/ |
| Test My Site By Google | Test the speed of your mobile website. | https://www.thinkwithgoogle.com/feature/testmysite/ |
| The Page-oscope | This is a mobile phone emulator i.e. imitator that lets you see and compare mobile landing pages on more than 50 types of mobile phones. It also shows the browser and bot view of page source-code, which is critical for testing your technical SEO for mobile friendliness. | https://mobilemoxie.com/tools/mobile-page-test/ |
Schema/Structured Data Markup
Search engines use structured data to generate rich snippets, which are small pieces of information that will then appear in the search results.
| Name | Description | Website URL |
| Schema Generator By Abrankings | A Schema generator using JSON-LD Microdata. Use it to create structured data markups for a Person, Product, Event, Organization and Event | https://abrankings.com/tools/schema-generator |
| Schema.org / Structured Data Testing Tool By Google | The Structured Data Testing Tool (SDTT) provides a variety of ways to develop, test, and modify your structured markup. Use it to identify issues with your Schema markup coding before the codeis implemented. Because if it incorrectly used Google will just ignore it. | https://search.google.com/structured-data/testing-tool/ |
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