SEO Quiz for Beginners #1 created by Simba Mudonzvo for Simba Academy
SEO Quiz for Beginners #1 created by Simba Mudonzvo for Simba Academy
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SEO Quiz for Beginners

SEO Quiz for Beginners created by Simba.

SEO is the process of getting traffic from free, organic editorial results in search engines. It aims to improve your website’s position on page rankings for natural searches and promote you as an expert or authority with links back linking strategy. The Well-Optimized Website: How To Make Your Site Mobile Friendly And Google Ranked At #1!

  • Question of

    What does the acronym SEO stands for

    • Search Engine Options
    • Search Engine Optimization

    Correct Wrong

    SEO is an acronym for Search Engine Optimization. Learn more SEO acronyms at https://simbacademy.com/seo-acronyms/

  • Question of

    What is meant by “organic” search results?

    • Search results that appear on top above others
    • Search results that have not been paid for

    Correct Wrong

    The term 'organic' was borrowed from the food industry, and, in the context of food, organic food is food produced or involving production without the use of 'chemical fertilizers, pesticides, or other artificial chemicals.' In the search results of Google or Bing, there are search results that have been paid for by advertisers, and there are 'organic' search results that appear there free from being paid for, and are there purely based on merit i.e. the search results are relevant.

  • Question of

    Can you do SEO for Social Media Marketing, or Search Engine Marketing, or Digital Public Relations, or Email Marketing, and even E-commerce?

    • No – SEO is a stand alone digital marketing activity that should not be mixed up with other digital marketing disciplines.
    • Yes – SEO is the foundation of digital marketing so it supports all other digital marketing activities/disciplines

    Correct Wrong

    SEO is the foundation for all digital marketing activities (as well some offline marketing activities). SEO is a digital marketing process that includes activities such as marketing research, keyword research (important for Google Ads especially Search Engine Marketing) content marketing, public relations, customer experience (CX), conversion rate optimization (CRO), and many more.

  • Question of

    SEO is better than Social Media Marketing

    • True
    • False

    Correct Wrong

    According to Simba, the founder and teacher at Simba Academy - the essence, the basic idea of Digital Marketing is to create Content that generates demand for products and services. Whether it is SEO or Social Media Marketing or even email marketing or Display Ads, any marketing that generates demand for products and services, is worth its weight in gold.

  • Question of

    SEO is cheaper than paying Google for search ads

    • True
    • False

    Correct Wrong

    The marketer's favourite answer should always be, "it depends!" Why? Because, it is all about context i.e the business, their relative competitive position, the "Simba's Five Forces" working against their digital marketing activities (Content Marketing) and much more. SEO in some very competitive niches/categories is more expensive than running Google Ads, but in some categories such as Insurance, Google Ads are very expensive yet convert highly.