Brand Monitoring
| Name | Description | Website URL |
| Google Alerts | Free tool to track brand mentions and get alerts to your inbox.Google Alerts will let you stay up-to-date with what your customers or clients are saying about you on the web. Tracking mentions related to your business or brand opens doors to link building, brand building, and collaborations. Use it to monitor competitors. Use it to monitor the latest industry developments. | http://www.google.com/alerts/ |
| Tweetdeck | Use Tweetdeck to track mentions of your competition and your brand. Use it to find particular hashtags relevant for your business, which in turn can help you find influencers. You can also search by the number of retweets. People whose tweets are retweeted multiple times are likely to have some influence. | https://tweetdeck.twitter.com/ |
Public Relations
| Name | Description | Website URL |
| HARO | HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage | https://www.helpareporter.com/ |
| Source Bottle | A free online service that can connect you to journalist and you can be their source for their news articles | https://www.sourcebottle.com/ |
| #PRrequest | A popular Twitter hashtag used by journalists | https://twitter.com/search?q=%23prrequest&src=tyah |
| #JournoRequests | A popular Twitter hashtag used by journalists | https://twitter.com/search?q=%23journorequests&src=tyah |
Find Social Media Influencers For Your Content
| Name | Description | Website URL |
| Buzzsumo | Find popular content and the influencers helping promote the content. | https://buzzsumo.com/ |
| Upfluence | Find relevant influencers for your content | https://search.upfluence.com/ |
Link Opportunities
| Name | Description And Features | Website URL |
| Link Research SEO Toolbar | Get the advanced SEO link metrics while researching your competitors. See your competitors backlink profile and discover link building opportunitiesSee how your competitors content/web pages perform on social media | https://www.linkresearchtools.com/seo-tools/free-seo-tools/link-research-seo-toolbar/ |
| Hunter | A popular email search tool and free email finder. Use it to find the email address associated with any company or individual, and verify any email address you already have. | https://hunter.io |
| Ubersuggest | Use this tool to check your competitor’s backlinks and see if you can create content and get them to link to your website as well. | https://neilpatel.com/ubersuggest |
| Ahrefs’ Backlink Checker | The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable. | https://ahrefs.com/backlink-checker |
| Moz Link Explorer | Complete overview of your website, pages, and links. The free version of Link Explorer gives you a quick look at a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages. | https://moz.com/link-explorer |
| SEObility | Monitor SEO Backlinks, spy on your competitors and find ideas for link building | https://www.seobility.net/en/backlink-analysis/ |
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