What is SEO?
Sell SEO services to clients who either already are educated on what SEO is and how it can help their business or are willing to be educated about SEO. An educated SEO client is better than a rich uneducated SEO client.
How will SEO help your business?
Find out client expectations from early on to avoid problems later down the project.
Who is your target audience?
This gives a good starting place for keyword and content ideas.
Who are your competitors?
Find out who are their competitors in the keyword and Search results pages to determine the kind of SEO investment needed to compete.
Who was your previous SEO agency and why are you no longer working with them?
If possible get a reference from previous agency about client. Also understand why they got rid off their previous SEO agency – was it cost? Was it poor implementation on their part?
Who is the SEO advocate/champion within the business?
The more senior the SEO advocate/champion within the business the more your SEO services would be appreciated and recommendations taken seriously
What internal resources i.e. web developers, analyst, tools do you have to implement SEO recommendations?
SEO is only effective if recommendations are validated, checked, implemented and measured. No point making recommendations that are critical to higher rankings and having them ignored and still get blamed for loss of organic traffic/rankings.
What CMS (Content Management System) or Hosting Platforms are you currently using?
Some CMS or Hosting Platforms are not SEO friendly
Do you use Google Search Console, Google Analytics (or any other web analytics)?
You will need access to their Google Search Console and Google Analytics (or web analytics) to get a picture of their current situation and give you a starting point for your SEO campaign.
What is your SEO budget?
You want to know if the client can afford to implement your SEO recommendations such as SEO tools, Content Writing, Content promotion/marketing etc.
What are your future plans for the website?
Website migrations or redesigns have massive impact on SEO and rankings. You need to know this in advance before any SEO work is done.
Do you have any brand guidelines?
This information is useful when doing keyword research, create content and promoting it.