How to Hire an SEO

“Dear _____________

We visited your website and noticed that you are not listed in most of the major search engines and directories…” We can help you get higher rankings…”

Be wary of SEO firms and web consultants or agencies that email you out of the blue. Here is a list of things to look out for when hiring an SEO consultant or agency.

  • Documented statements from Google corroborate any recommendations made by the SEO
  • The SEO knows and is up-to-date with the latest Webmaster Guidelines from major search engines.
  • The SEO has industry experience
  • The SEO can provide references of past SEO work
  • The SEO takes time to understand your industry, business and site.
  • The SEO sets clear time frames and manages your expectations.

Interview your potential SEO. Useful questions to ask an SEO include:

  1. Show me examples of your previous SEO work and share some success stories?
  2. Do you know and follow the Google Webmaster Guidelines?
  3. Do you offer any online marketing services or advice to complement your organic search business?
  4. What kind of results should I expect to see, and in what time frame?
  5. How will you get Backlinks to my site?
  6. How will you measure SEO success?
  7. What’s your experience in my industry?
  8. What’s your experience in my country/city?
  9. What’s your experience developing international sites?
  10. What are your most important SEO techniques?
  11. How long have you been in the SEO business?

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