Content about the Google search engine.
The Google search algorithm is one of the most powerful forces on the internet, that determines how many clicks (and ultimately conversions i.e. clicks, e-mails signups). Learn the power of this force by reading about Simba’s Five Forces. Google makes hundreds of changes to its Search algorithms i.e. how it ranks websites in its search … Read more
Crawling & Indexing Google does not index all your web pages as they would not rank in the search results When your website serves a server-rendered page to Google and this page contains JavaScript, make sure that if the JavaScript breaks, it does not affect i.e. remove or reload your content. Otherwise, it interferes with … Read more
Google search webmaster guidelines apply to all sites in Google’s index. If you want your site to appear in Google SERPs, you should follow the guidelines. The 3 pillars of the guidelines are: Webmasters should support Google in finding their sites i.e. your site should be crawlable. (Technical SEO helps you achieve this) Webmasters should … Read more
What is E-A-T & why does it matter? E-A-T is an acronym created by Google that stands for expertise, authority, and trustworthiness. It features in Google’s Search Quality Evaluator Guidelines (PDF). The document guides Google’s human team of evaluators when scoring the quality of search results. So, why does this matter for SEO? Google’s Search … Read more
SEO ranking factors are all about Relevancy. Relevancy is about Quality, Authority, Expertise & Trustworthiness. SEO success factors are elements you fix or improve (optimize) to boost your rankings. Higher rankings equal more organic traffic and increased search visibility. Critical success factors are those confirmed by Google as a ranking factor. Important success factors are … Read more
Google is an answer machine. They discover, understand, and organize the world’s internet information. This enables them to offer relevant results to the questions searchers are asking. Search engines have three primary functions: Crawl: Search the internet for content i.e. looking over the code/content for each web address (URL) they find. Index: Store and organize … Read more
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