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Proximity Search | – | Local SEO A Proximity Search is a search where the user’s location is used as a ranking factor. The proximity search will show results based on the user’s location and not necessarily the relevance of the content. SEO is hard. You have to learn a bunch of new terms, and … Read more
Algorithm Update | – | Search Engines An Algorithm update is when a search engine, e.g., Google search, changes or updates its algorithm i.e., its processes or formulas for determining how to rank web pages when an internet user enters a search query. Related Terms Algorithm Further Reading Google Search algorithm updates *** SEO is … Read more
Widget | – | Websites a small piece of code that can be installed on a website or blog to perform a specific function or display content from another source. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. It’s tough enough trying … Read more
WordPress Plugin | – | WordPress a piece of software containing a group of functions that can be added to a WordPress website. They extend the functionality or add new features to WordPress sites. WordPress plugins are written in the PHP programming language and integrate with WordPress. *** SEO is hard. You have to learn … Read more
World Wide Web | – | Digital Marketing a network of computers that are connected to each other and allows users to access information on the Internet by using web browsers to access websites and web pages. Further Reading The Internet, Tim-Berners Lee and the World Wide Web (Simba’s SEO Masterclass) *** SEO is hard. … Read more
Target Audience | – | SEO Keyword Research the group of people a business wants to reach with its marketing message on the internet. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. It’s tough enough trying to keep up with all the … Read more
User Engagement | – | Web Analytics how users interact with a website or web page. Engagement can be measured in terms of time spent on a page, pages per session, and bounce rate. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. … Read more
User Retention | – | Web Analytics the number of users who return to a website or web page after their first visit. User retention is often used as a metric to measure the success of a website or web page. *** SEO is hard. You have to learn a bunch of new terms, and … Read more
Velvet Rope | – | Google Search a term used to describe the process of Google manually reviewing certain websites before they are allowed to rank in the search results. This is done to prevent spam and low-quality websites from ranking. *** SEO is hard. You have to learn a bunch of new terms, and … Read more
Wayback Machine | – | Websites a digital archive of the World Wide Web, founded by the Internet Archive, that enables users to view archived versions of web pages. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. It’s tough enough trying to … Read more
Web Address URL | – | Websites a specific character string that constitutes a reference to an Internet resource. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. It’s tough enough trying to keep up with all the new changes in SEO, without … Read more
Web Browser | – | Websites software used for accessing and viewing websites. The most popular web browsers include Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. It’s tough enough trying to keep up … Read more
Web Page | – | Websites a document that is displayed in a web browser. A web page can contain text, images, videos, and other multimedia content. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. It’s tough enough trying to keep up … Read more
Website | – | Websites a collection of web pages that are accessed via the Internet. A website can be created by an individual, a business, or an organization. Related Terms Web Page World Wide Web Website Address URL Web Browser Interesting Reads The first website ever was launched more than 30 years ago! Further … Read more
Website Structure | – | Websites the way in which the pages of a website are organized and linked together. A well-structured website makes it easy for users and search engines to find the information they need. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear … Read more
Simba’s Content Matrix | – | Digital Marketing a new tool created by Simba Mudonzvo, to be used internally by marketers to assess the current state of affairs of their firm’s digital marketing performance. Simba’s Content Matrix aids marketers in deciding which digital marketing activities or campaigns to either invest more in, stop doing or … Read more
Simba’s Five Forces | – | Content Marketing a framework for assessing and evaluating how marketers and businesses can improve the effectiveness of their digital marketing efforts. *** SEO is hard. You have to learn a bunch of new terms, and it’s not always clear what they mean. It’s tough enough trying to keep up … Read more
SEO Myth | – | SEO a widely held but false belief about SEO. There are many SEO myths, such as the belief that SEO is dead, that SEO is too difficult for businesses to do themselves, or that SEO is all about generating backlinks. *** SEO is hard. You have to learn a bunch … Read more
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