SEO Dictionary

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  • Yoast SEO

    What is Yoast SEO? A popular WordPress plugin, assisting with on-page SEO tasks, providing readability analysis, and helping structure content for search engines. Example of Yoast SEO Alternatives include Rank Math and All-in-One SEO. Related Terms WordPress plugins, On-page SEO, Technical SEO  Go from ZERO to HERO in SEO with Simba’s SEO Encyclopedia! Learn SEO […] More

  • User-Generated Content (UGC)

    What is User-Generated Content (UGC)? Any content (reviews, photos, forum posts, etc.) created by users of a website or platform. Example of User-Generated Content (UGC) Can increase brand trust and engagement, and it provides a source of fresh content. Related Terms Social media marketing, Customer reviews  Go from ZERO to HERO in SEO with Simba’s […] More

  • UX Design

    What is UX Design? User experience design, the process of making websites easy, enjoyable, and intuitive to use. Example of UX Design UX design heavily impacts SEO performance through factors like dwell time and bounce rate. Related Terms Web design, Conversion rate optimization (CRO), Accessibility  Go from ZERO to HERO in SEO with Simba’s SEO […] More

  • Voice Search

    What is Voice Search? Using voice commands to search the web through a device with a virtual assistant. Example of Voice Search Optimizing content for natural language and long-tail keywords helps serve voice search queries. Related Terms Conversational queries, Featured snippets, Local SEO  Go from ZERO to HERO in SEO with Simba’s SEO Encyclopedia! Learn […] More

  • Web Crawler

    What is Web Crawler? Also called a “spider” or “bot” – a program search engines use to discover and scan websites. Example of Web Crawler Google’s web crawler finds a new blog post you’ve published and adds it to its index. Related Terms Indexing, Search engine algorithm, Search engine ranking  Go from ZERO to HERO […] More

  • Web Server

    What is Web Server? The computer that stores your website files and delivers them to users when requested. Example of Web Server Fast, reliable web servers are important for website performance and user experience. Related Terms Web hosting, Website speed, Downtime  Go from ZERO to HERO in SEO with Simba’s SEO Encyclopedia! Learn SEO (and […] More

  • Web Vitals

    What is Web Vitals? A set of metrics measuring real-world user experience on the web, including loading speed, responsiveness, and visual stability. Example of Web Vitals Core Web Vitals are a subset of Web Vitals that Google considers vital for good UX and prioritizes as ranking signals. Related Terms Page speed, Cumulative Layout Shift (CLS), […] More

  • Webmaster

    What is Webmaster? A person who manages a website’s technical aspects and ensures it functions properly. Example of Webmaster A webmaster fixes broken links and maintains website code for optimal SEO performance. Related Terms Web developer, Site administrator, SEO specialist  Go from ZERO to HERO in SEO with Simba’s SEO Encyclopedia! Learn SEO (and Digital […] More

  • White Hat SEO

    What is White Hat SEO? Ethical SEO practices that follow search engine guidelines and focus on providing long-term value to users. Example of White Hat SEO White hat SEO builds a sustainable foundation for search visibility. Related Terms Black hat SEO, Search engine optimization, Google’s quality guidelines  Go from ZERO to HERO in SEO with […] More

  • XML Sitemap

    What is XML Sitemap? A file that lists all important pages on your website, helping search engines find and understand them. Example of XML Sitemap An e-commerce website submits an XML sitemap to Google, listing all product pages for easy indexing. Related Terms Sitemap index, HTML sitemap, Crawling, Indexing  Go from ZERO to HERO in […] More

  • YMYL

    What is YMYL? An acronym for “Your Money or Your Life,” referring to website content that can impact a person’s health, financial stability, or safety. Example of YMYL Google places higher scrutiny on YMYL content and prioritizes E-A-T. Related Terms Content quality, User trust, Sensitive industries  Go from ZERO to HERO in SEO with Simba’s […] More

  • Time on Site

    What is Time on Site? The amount of time a visitor spends on your website during a single session. Longer time on site can be an indicator of engaging content. Example of Time on Site Often analyzed in conjunction with bounce rate to get a more complete picture of user engagement. Related Terms User experience […] More

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