When Investors Ask You “WHY NOW?” Know That This Is A Trick Question!

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WHY NOW is a trick question

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Key Points

  1. A lot of times, products (and startups) launch too early, before the market is ready for mass adoption of these products.
  2. When investors are asking WHY NOW, they really mean WHY THEN, why 5, 7, 10 years from now?
  3. If you are just launching something today, that is trying to solve a problem that exists today, you are likely already late to the market
  4. The businesses you are starting today should be solving the problems, addressing opportunities that are JUST STARTING to become obvious now, or maybe don’t even exist yet today.
  5. If you start NOW, then 5 years from now you will have something that is really needed THEN

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