Search Engine Optimization (SEO) Starter Guide

Search Engine Optimization (SEO) Starter Guide_For SEOs_Simba Academy
Search Engine Optimization (SEO) Starter Guide

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Key Points

  • First check if your website is on Google – Do a “site:” search for your website’s address URL. If you see results, you’re in the Google index. For example, a search for site:wikipedia.org returns many wikipedia web pages in the results (SERPs).
  • Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web.
  • The first step to getting your website on Google search is to be sure that Google bots/crawlers/spiders can find it. The best way to do that is to submit a sitemap.

SEO is hard. You have to learn many new terms, words, and acronyms and it’s not always clear what they mean.

It’s tough enough trying to keep up with all the new changes in SEO, without having to remember all the different terms too.

Simba’s SEO Dictionary makes learning SEO easy. With over 500+ definitions of SEO terms, you’ll be able to look up any term in seconds and get a concise explanation of what it means.

Simba’s SEO Dictionary is the world’s most popular and leading online source for search engine optimization (SEO) definitions, examples and explanations. Simba’s SEO Dictionary is for learners of SEO, and digital marketing.

Buy your own copy of Simba’s SEO Dictionary from Amazon.com


Do you want to learn SEO but you don’t know where to start?

With so many different facets to SEO, it can be hard to know where to focus your time and energy. And if you’re not taught in a classroom setting, it can be difficult to find good resources that teach you everything you need to know about SEO.

Simba Academy is the solution. Simba Academy is a free mobile app with bite-sized lessons on all things SEO,  including Keyword Research, Content Marketing, On Page SEO, Off-Page SEO and Technical SEO. Plus, we have video tutorials from Simba, case studies of real businesses who have succeeded with digital marketing, and quizzes so you can test your knowledge along the way.

Download the Simba Academy App for Free

How Google Search Works

How google search works_for SEOs_Simba Academy_Simba Mudonzvo
How Google Search Works

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Key Points

  • Google Search uses computer programs called web crawlers to explore the web and find web pages to add to their Google database for web pages known as the index.
  • Google doesn’t accept payment to crawl a site more frequently, or rank it higher. If anyone tells you otherwise, they’re an SEO scammer
  • There are three stages of Google Search 1) Crawling i.e. when Google bots download content i.e. text, images, and videos from web pages on the internet 2) Indexing i.e. when Google analyses text, images, and videos and store it on a google database also known as the Google index 3) Search results i.e. when Google uses algorithms to decide which web pages to show to internet users.
  • During the indexing process, Google determines if a page is a duplicate of another page on the internet or canonical.

SEO is hard. You have to learn many new terms, words, and acronyms and it’s not always clear what they mean.

It’s tough enough trying to keep up with all the new changes in SEO, without having to remember all the different terms too.

Simba’s SEO Dictionary makes learning SEO easy. With over 500+ definitions of SEO terms, you’ll be able to look up any term in seconds and get a concise explanation of what it means.

Simba’s SEO Dictionary is the world’s most popular and leading online source for search engine optimization (SEO) definitions, examples and explanations. Simba’s SEO Dictionary is for learners of SEO, and digital marketing.

Buy your own copy of Simba’s SEO Dictionary from Amazon.com


Do you want to learn SEO but you don’t know where to start?

With so many different facets to SEO, it can be hard to know where to focus your time and energy. And if you’re not taught in a classroom setting, it can be difficult to find good resources that teach you everything you need to know about SEO.

Simba Academy is the solution. Simba Academy is a free mobile app with bite-sized lessons on all things SEO,  including Keyword Research, Content Marketing, On Page SEO, Off-Page SEO and Technical SEO. Plus, we have video tutorials from Simba, case studies of real businesses who have succeeded with digital marketing, and quizzes so you can test your knowledge along the way.

Download the Simba Academy App for Free

How Much Longer can Google (& Facebook) DOMINATE Online Advertising?

Marketing News_Simba Academy Newsfeed_how much longer can Google dominate online advertising
How Much Longer can Google (& Facebook) DOMINATE Online Advertising?

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Key Points

  • A group of US lawmakers introduced the Competition and Transparency in Digital Advertising Act, which would forbid any company with more than $20 billion in digital advertising revenue from owning multiple parts of the digital advertising chain.
  • Senator Lee believes that the lack of competition in digital advertising is allowing companies to charge monopoly prices, which hurts American businesses and consumers.
  • Google said that the bill is wrong and will have negative consequences.
  • Google is being sued by the Department of Justice and 14 state attorneys general over antitrust allegations.
  • There are many lawsuits against Google for antitrust violations.
  • There are 2 bipartisan bills that may become law soon, which forbid Google from giving its own products preference on the platforms it owns and operates.
  • Google has become a powerful company due to its ubiquity and ability to remain free while hurting competitors.
  • Google was an industry-changing upstart that quickly became the market leader.
  • Google’s success in the ad business is attributed to its 2007 acquisition of DoubleClick.
  • The FTC did not pursue a case against Google in 2011, instead getting agreements from the company to change some business practices or deciding that their actions were justified because they improved Google’s services and its users’ experience.
  • Google has become a large and powerful company, and is now being scrutinized by the government for antitrust violations.
  • Google allegedly hurts competition e.g. Yelp by putting its reviews above others in search engine results.
  • Google dominates most markets, making it difficult for others to compete.
  • The US has antitrust laws to prevent companies from using their dominance to hurt competition.
  • The DOJ and 38 states are suing Google because they allegedly paid Apple and Mozilla to make them the default search engine on their browsers. That money is the vast majority of Mozilla’s funding, and a not-insignificant chunk of Apple’s profits, too.

“People don’t decide to use Google, that decision is made for them,”

Kamyl Bazbaz
  • Google denies that the DOJ’s lawsuit would help consumers.
  • Google has been sued for making deals with companies to be the default search engine.
  • Google is being sued because it is impossible to compete with the company’s ad tech business.

Marketers vs Artificial Intelligence! How AI Ads Are Disrupting Digital Marketing!

Marketing News_Simba Academy Newsfeed_Marketers vs AI News Article On Entrepreneur
Marketers vs Artificial Intelligence! How AI Ads Are Disrupting Digital Marketing!

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Key Points

  • AI marketing is a new way to reach customers that is more personalized, targeted and engaging than traditional methods.
  • The tone of your AI ad should be friendly and conversational to make people feel like they’re being spoken to by a friend.
  • To measure the success of an AI ad campaign and optimize for success, make sure to identify and understand the goals of the campaign, select appropriate channels and targeting segments, and ensure that they have a holistic view of their audience.
  • To measure the success of an AI ad campaign and optimize for success, use data-driven decisions.
  • Design AI ads with how your target audience will interact with the the AI-ad in mind
  • AI ad creators are digital software that create ads without human input by using data from the internet.
  • AI ad creators provide a wide range of features for advertisers to create, test and publish ads.
  • Advertisers are increasingly using machine learning algorithms to target their audience with content they are most likely to engage with.
  • AI is becoming a popular choice for advertising because it can improve lead quality, engagement, and experience.
  • AI marketing is the use of AI for automation, optimization, insights, strategy development, and content creation.

When Investors Ask You “WHY NOW?” Know That This Is A Trick Question!

Read This Articles by Simba Mudonzvo for Simba Academy_Learn Digital Marketing Online for Free
Listen to this article
Listen to the article “Why Now?” read by Joey, from Simba Academy.

WHY NOW is a trick question

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Key Points

  1. A lot of times, products (and startups) launch too early, before the market is ready for mass adoption of these products.
  2. When investors are asking WHY NOW, they really mean WHY THEN, why 5, 7, 10 years from now?
  3. If you are just launching something today, that is trying to solve a problem that exists today, you are likely already late to the market
  4. The businesses you are starting today should be solving the problems, addressing opportunities that are JUST STARTING to become obvious now, or maybe don’t even exist yet today.
  5. If you start NOW, then 5 years from now you will have something that is really needed THEN

My online side hustle can bring in $12,000/month: Here are my top tips for scaling up and earning more

Read This Articles by Simba Mudonzvo for Simba Academy_Learn Digital Marketing Online for Free
My online side hustle can bring in $12,000/month: Here are my top tips for scaling up and earning more

[su_button url=”https://simbacademy.com/category/bloggers/” target=”blank” style=”glass” background=”#0074ec” icon=”icon: user”]For Bloggers[/su_button]

5 Key Points

  1. Blog about something you are passion about: Jonathan and Jacqueline had a passion for helping other parents build wealth for their kids.
  2. If you are new to blogging, you are better of finding expert bloggers who can help you learn about blogging. This saves you time, and fast tracks your learning while ensuring you meet your goal of making money from your blog quicker. Jon joined a group of dedicated bloggers called Money Mix
  3. Initially, the first few months (or even years) of blogging are hard, as you are creating content but without traffic it is hard to make money. So, find a side hustle, or offer some freelance services to make money while you grow your blog.
  4. Whatever topic you are blogging about, aim to be recognized as the go-to person for content, resources etc.
  5. Use Help a Reporter Out (HARO) by creating content and reaching out to journalist who are looking to write about a topic you blog about: John HARO and ended up being featured on Business Insider, FOX Business, and USA Today which boosted his online presence and brought more readers to his blog

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