What is a Backlink?
A backlink also known as an inbound link, is a link one website gets from another website. Links (hyperlinks) on web pages are essentially backlinks, in the context of search engine optimization (SEO).
Backlinks are hyperlinks on one web page that, when clicked, take the user to another web page.
Explain a Backlink Like I’m Five
In the SEO masterclass, Simba teaches that backlinks are like the US presidential nominations process. Many website can link your web pages, and Google and other search engines will see this as a vote or a nomination.
Backlinks are like a vote of confidence.
Many incorrectly assume that backlinks are ‘votes’ cast for your website, but rather, backlinks are just a nomination (or vote of confidence) from most websites about a website they think is a trusted source of information for a given search query.
Clicks, are the real “votes” as they come from internet users, and clicks is what Google and other search engines count as votes to know whether a particular web page is the best result for a given query.
Further Reading on Backlinks