Affiliate Marketing Tips

  • Own the audience: An audience that you have direct access to and that is generated through your own properties is called an owned audience. You don’t have to rely on another platform to reach out to this audience. If Google changes its policies or Facebook updates its organic reach algorithm, you can still tap into it through emails, tweets, or blog posts. Your readers have a relationship with you. They see you as an authority figure in your field. This translates into higher trust.
  • Build an email list. Email marketing delivers the highest ROI among all digital marketing channels. Read these posts on using content upgrades and opt-in pop-ups to learn how.
  • Grow your social profiles.
  • Always Have A Backup Offer/affiliate product. There are many things that can kill a successful marketing campaign: Your best performing affiliate gets banned or the supplier pulls it  from the market or the product owner changes payment terms, making your campaign unsustainable or conversion rate drops as the market gets saturated with many similar offers.
  • Track your links: If you don’t track your links, you can’t know where your sale came from. Tracking links helps you know what keywords convert best. Track what pages bring in the most revenue (so you can create more like them). Analyze which marketing channels deliver the best ROI. Detect whether any fraud affiliate companies are using your traffic without crediting your sales
  • Use Retargeting. In sales and marketing you need at least seven touchpoints with a prospect before you can turn them into a customer. Here’s how: only a tiny fraction of the readers who land on your site are actually ready to buy. The rest – up to 98% of the traffic – leave without purchasing anything. Retargeting is the process of showing your ads to people who’ve already visited your site but haven’t completed a transaction. Since this includes up to 98 out of 100 visitors, it is a massive opportunity to increase sales by targeting people you’ve already engaged with before
  • Use Lead Magnets to Segment Your Audience. Your audience is complex. Different visitors to your site are interested in different things. Lead magnets work wonderfully well for capturing emails. But they’re also very useful for dividing your audience into different interest groups. Segmenting your audience has several benefits: You can test new ideas on separate audience segments and get better feedback. For example, an internet marketing blogger might want to switch his blog’s focus from social media to SEO. Instead of doing a complete pivot, he can first test his audience’s response by sending out an offer to a specific segment. You ensure that your offers always stay relevant to your audience. Instead of emailing everyone on your list, you can send specific offers to relevant audience cohorts. You can test whether there is a paying audience for your products. If people are not willing to download free info through a content upgrade, there is little chance they will shell out cash for a similar paid product
  • Link To Relevant Offers On Thank You Pages. Put an affiliate offer on your ‘Thank You’ PAGE. Think about it the steps a prospect must take to get to the ‘Thank You’ page: Enter email into opt-in Box. Click on the confirm email address link in the inbox. Download the lead magnet and reach the thank you page. That’s three actions just to get to this page. Your leads are very warm at this point. Since they’ve already given you their emails, they already have a good impression of you. This makes it the perfect time to push an offer their way.
  • Show Your Face and Personality. Successful bloggers don’t hide behind anonymity. Their blogs have a face and a personality to go with it. There are four good reasons to do this: People remember faces more than names. Putting your face on your site will make you more memorable. You stand out from the crowd. A real face and personality help you stand out from no-name competitors in SERPs. Plus, it might help you with Google’s human raters who are trained to look out for ‘trustworthiness, expertise, and authoritativeness’. Since Google encourages websites to have real addresses and contact details, real pictures go a long way in this increasing trust. It helps readers (your potential customers) to relate to you. A real personality helps readers identify with you. As Scott Albro of TOPO says, “Marketers should use pictures of people and headshots in particular to humanize their calls to action and conversions”. Real photos increase your credibility. Readers are more likely to trust a source if they know it comes from a real person, not just an internet handle.
  • Use Pictures of real people in your content. Pictures of people increase your conversion rates
  • Show Real-World Use of The Product. Readers are skeptical of products from new sites or unknown brands. They’ve seen far too many spammy marketers recommend products without ever actually using them. There are three reasons why real-world product use works: Increases trust: Readers are more likely to trust an author if they know that he/she actually

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